Woocommerce discount percentage is one of the numerous discounts existing today and it is very difficult to know which one to use to be able to make profits.
When discounts are used wrongly, it can lead to unprofitability. But when used wisely it yields a lot of positive results like customer loyalty, getting rid of unmoving stock, and even attract potential customers to your shop.
Therefore thinking out a precise and concise discount strategy tailored towards the action of the customer is necessary and possible. The Conditional Discounts for WooCommerce plugin which happens to be the most complete discount plugin on the market, helps you to define the most detailed type of discount based on the action of the customers.
On a larger scale, we have woocommerce discount percentage, bulk discounts, fixed discounts, newsletter discounts, wholesale discounts, customer based discounts and much more.
In this post, we will concentrate on the woocommerce discount percentage and the thousand ways in which you can create percentage based discounts on your online shop.
Table of Contents
WOOCOMMERCE ROLE BASED DISCOUNT
This is a rule that implies that a woocommerce discount percentage should be given based on the role of the customer on the online shop. Woocommerce and WordPress gives us the different existing customer roles on your shop which are administrator, editor, author, contributor, subscriber, customer, shop manager, or not logged in (customer).
The roles are not only limited to the default roles (mentioned above) because the Conditional Discounts for WooCommerce plugin can also read the roles created by other plugins. There are lots of plugins for adding, modifying and deleting user roles and capabilities. You can try out the User Role Editor plugin for example to create your custom roles, on which you can also apply discount percentages.
So as a shop manager you can give a woocommerce role based discount to whom you want or on a particular action of your customer.
Some of the advantages of applying a woocommerce role based discount are that:
- Time Saver: You save time in the creation of your discounts because your users are already classified by roles.
- Easy targeting: You can offer discounts to specific people based on their role on your shop
- No more confusion: You can offer discounts to different user roles without any clutter and confusion
Below we will look at three different actions of the customer on which you can give a percentage discount:
a) Percentage discount on purchased product(s) price(s): All shop accountants get a 20% discount off purchases from the “phone” category.
b) Percentage discount on cart total: The customer gets a 15% discount on cart total if s/he is a shop worker.
c) Percentage on shipping fees: All resellers get a 25% off their shipping fees if the shipping country is France.
WOOCOMMERCE CUSTOMER EMAIL DOMAIN NAME DISCOUNT
Technically, an email domain name is the web address that comes after the @ symbol in an email address, and it is mostly used by businesses and organizations. For example, in suechess@company.com , “suechess” represents the name of the email owner, and “company.com” represents the email domain name. You can offer a woocommerce discount percentage based on the email domain name used by the customer to register and log in to your shop.
The advantages of applying a customer email domain name based discount are that:
- Easy targeting: You can target the employees of a specific company.
- Expand your email database: You can expand your email domain name mailing list by company, if several companies enter into partnership with you for this kind of offer.
The following examples will tell us how to set it up:
a) Percentage discount on purchased product(s) price(s): all customers with an email domain name ending with “virginrecords.com” gets 10% discount off purchases in the t-shirt category.
b) Percentage discount on cart total: 20% discount off cart total for all customers with an email domain name ending with “@orionorigin.com”.
c) Percentage on shipping fees: all customers with an email domain name ending with “@maerskline.com” gets a 50% discount off their shipping fees.
WOOCOMMERCE DISCOUNT PERCENTAGE BASED ON CUSTOMER
This type of rule allows you to offer percentage discounts to specific customers existing in your shop. All you need to do is to add the email addresses (it can be one or more) of the customers and as soon as they make a purchase on your shop, it applies the discount.
The advantages of applying this type of discount are that:
- Easier targeting: You can give discounts to specific persons instead of a category of people.
- Brand loyalty: This strategy can help you make specific customers loyal to your shop because they feel valued.
Now let’s look at practical ways in which it can be done:
a) Percentage discount on purchased product(s) price(s): Customers with emails “johndael@gmail.com, sarahzuks@gmail.com, suzyrands@gmail.com will get a 10% discount off their customized t-shirt purchased between 10 and 25 December 2019.
b) Percentage discount on cart total: “johndael@gmail.com, sarahzuks@gmail.com, suzyrands@gmail.com” gets 15% discount off cart total if their cart total amount is $100 or above.
c) Percentage on shipping fees: “johndael@gmail.com, sarahzuks@gmail.com, suzyrands@gmail.com gets a 25% discount off their shipping fees.
DISCOUNT IF CUSTOMER REVIEWED ANY PRODUCT
You can also reward customers that review products in your shop. It is always a give and take game. This type of rule allows you to offer a woocommerce discount percentage to customers that give a positive product review feedback.
Some of the advantages tied to this action are that:
- a) Increased loyalty: This can encourage them to be good ambassadors for your shop because they know you always reward their good actions.
- b) Increased positive feedback: It will push many people to leave positive reviews.
- c) Increased credibility: Reviewed products gain credibility and can convince potential customers to purchase from you.
Below we will look at practical examples of how to create this type of discount:
a) Percentage discount on purchased product(s) price(s): If customer reviewed “Bags” in your shop, he gets a 15% discount off the product price upon purchase.
b) Percentage discount on cart total: Customer gets 5% discount off cart total if s/he reviewed any product in the “Blazers” category.
c) Percentage discount on shipping fees: 20% discount off shipping fees if customers review any product in the “Jeans” category from 1st to 5th April 2019.
WOOCOMMERCE AFFILIATE LINK DISCOUNT
With this rule type, you can give a woocommerce discount percentage to your customers that land on your online shop through an affiliate link. Offering this type of discount comes with advantages (as discussed below). It is also easy to set-up using the Conditional Discounts for WooCommerce plugin.You can set up your own affiliate link discounts by following these steps.
Some of the advantages of giving an affiliate link based discount is that:
- Increased visibility: It will Increase your product visibility because affiliates constantly promote your products and services, which will drastically improving your website’s SEO.
- Sales increase: In return, your sales increase because many people will take advantage of the discount to purchase.
Below we will look at practical examples:
a) Percentage discount on purchased product(s) price(s): Get 30% off any product in the perfume category if the customer follows an affiliate link.
b) Percentage discount on cart total: Get 15% discount off cart total if customer followed an affiliate link.
c) Percentage on shipping fees: Get 50% discount off shipping fees if customer followed an affiliate link.
DISCOUNT IF CUSTOMER BELONGS TO A SPECIFIC GROUP
You have a lot of ways to give a discount based on the action or role of your customer. This rule, for example, allows you to give a discount to your customers who belong to a specific group which you can create yourself using the WordPress groups plugin. To know more read here.
Some of the advantages of offering specific groups discounts are:
- Touch different types of customers: Unlike role based discounts, the groups of people to whom you can offer this type of discount can include customers with different roles on your shop like your employees and all types of customers outside your company.
- Get increased sales results: You can strategically target promotions based on customer groups to get better results.
Below we will look at practical examples on how to create this type of discount:
a) Percentage discount on purchased product(s) price(s): All customers in “Beta testers group” get 20% discount off digital watches.
b) Percentage discount on cart total: All customers in “Loyalty group” get 50% off cart total.
c) Percentage on shipping fees: Customers in “Bulk group” get a 25% off shipping fee from 5 to 10 April 2019.
DISCOUNT BASED ON BILLING COUNTRY
You can also give out a woocommerce discount percentage based on your customers billing country. One advantage of offering a discount based on the billing country is that it pushes the customers to pay by the country of choice of the shop manager. The shop owner is then able to make profits because s/he chose the billing country that is convenient for his business.
Below we will look at practical examples of this type of discount:
a) Percentage discount on purchased product(s) price(s): Get 30% off any product in the “perfume” category if billing country is China.
b) Percentage discount on cart total: If billing country is Germany, get 50% off cart total.
c) Percentage on shipping fees: If billing country is Canada, get 20% off shipping fees.
DISCOUNT BASED ON BILLING STATE
If you do not want to give a percentage discount on the billing country, you can go further and give a discount on the billing state. The advantage of offering a discount based on the billing state is that it pushes the customers to pay by the state of choice of the shop manager. There will also be an increase in sales because customers for which the offer is convenient will cease the opportunity.
Let’s see with the examples below how you can apply this discounts:
a) Percentage discount on purchased product(s) price(s) : 40% off running shoes if billing state is Borno.
b) Percentage discount on cart total: 50% off cart total if ordered product is in the shoes category and if billing state is California.
c) Percentage on shipping fees: 20% off shipping fees if ordered product is in the shoes list and if billing state is Ontario.
WOOCOMMERCE DISCOUNT PERCENTAGE ON SHIPPING COUNTRY
If shipping to a certain country benefits you more, you can push your customers to ship more to that country by offering them a discount. Some of advantages of offering shipping country discounts are:
- Push customers to action: It pushes your customers to ship their products to the country of your choice.
- Increased sales: Your sales can increase because of customers will cease the opportunity to purchase from you.
Below we will look at practical examples:
a) Percentage discount on purchased product(s) price(s): Get 20% discount off tablets if shipping country is Japan.
b) Percentage discount on cart total: 50% discount off cart total if the shipping country is Australia.
c) Percentage on shipping fees: 30% discount off shipping fees if shipping country is Nigeria.
WOOCOMMERCE DISCOUNT ON SHIPPING STATE
You can go further and give a discount percentage on the state to which the product(s) will be shipped. This type of discount will encourage more shipping to the state of your choice.
Some advantages of offering shipping state discounts are:
- Push customer to action: It will push customers to ship their products to the state of your choice
- Increased sales: Your sales can increase because many of the customers based in the shipping state will take advantage of that discount to buy from you.
Below we will look at practical examples:
a) Percentage discount on purchased product(s) price(s): 40% discount off heels if shipping state is California.
b) Percentage discount on cart total: 10% off cart total if shipping state is Arizona.
c) Percentage on shipping fees: 20% off local pickup shipping fees if shipping state is Arizona.
WOOCOMMERCE SHIPPING METHOD DISCOUNT
Another way to leverage on discount percentages is to offer your customers discounts on their shipping method. We have several shipping methods on which we can apply this discount, that comes by default in Woocommerce, which are “flat rate” and “local pickup”.
Some advantages of offering shipping method discounts are:
- Push customers to action: It pushes your customers to use a specific shipping method defined by the shop manager.
- Customer retention: This can also enhance your customer retention strategy, because they get some benefits from you which they might not get from your competitors.
Below we will look at some practical examples:
a) Percentage discount on purchased product(s) price(s): 20% off hoodies if shipping method is local pickup.
b) Percentage discount on cart total: 40% off cart total if the shipping method is flat rate shipping.
c) Percentage on shipping fees: 30% off shipping fees if shipping method is local pickup.
DISCOUNT BASED ON PAYMENT GATEWAY
Payment gateways are the payment solutions through which a customer pays for purchased products online. There a lot of payment services today, and you alone can decide which one best fits the needs of your shop. On the other hand getting customers to pay by your desired payment gateway can be complicated. Therefore the advantage of offering a woocommerce discount percentage based on a payment gateway is that it pushes customers to use the payment gateway of your choice( shop owner).
Below we will look at practical examples:
a) Percentage discount on purchased product(s) price(s): 60% off t-shirts if payment gateway is PayPal.
b) Percentage discount on cart total: 30% off cart total if payment gateway is Stripe.
c) Percentage on shipping fees: 50% off shipping fee if payment gateway not is PayPal.
DISCOUNT BASED ON PREVIOUSLY ORDERED PRODUCTS COUNT
Another way to maximize your sales is by giving out a woocommerce discount percentage based on the number of times a customer ordered specific products in the past. Some of the advantages of offering this type of discount percentage are:
- Brand loyalty: It is a customer retention strategy that makes customers come back to your store.
- Increased visibility: It pushes your customers to talk about your store to their close family and friends and this will increase the visibility of your shop.
Below we will look at practical examples:
a) Percentage discount on purchased product(s) price(s): get 30% off swatches If previously ordered products count is equal to or more than 5.
b) Percentage discount on cart total: Get 45% off cart total if previously ordered products count is equal to or more than 3 and previously ordered products are in the skin care category
c) Percentage discount on shipping fees: Get 45% off shipping fees if previously ordered products count is equal to or more than 2 and previously ordered products are in the computer category.
DISCOUNT BASED ON PREVIOUSLY ORDERED PRODUCTS
This type of rule entails that a shop owner can give a woocommerce discount percentage on the current purchase of a product to a customer that has purchased a specific product in the past. The advantages of giving out this discount are that:
- Increased sales: It helps you to sell more linked products to a specific product.
- Move slow selling products: You will be able to get rid of products that are not easily sold.
The examples below will show us how to set up this type of discount:
a) Percentage discount on purchased product(s) price(s): Get 10% off sneakers if previously ordered products are from the sport’s wear category.
b) Percentage discount on cart total: Get 25% off cart total if previously ordered products are from phones & accessories category.
c) Percentage on shipping fees: Get 15% off shipping fees if previously ordered products are from the jewelry category.
DISCOUNT BASED ON ORDER PRODUCTS / ORDERS ITEM COUNT
These rules do not refer to previous orders of the customer but to the current order of the customer. That is to say that you can give a discount on the type of products in his cart or the number of items in his cart at the time of purchase.
Some of the advantages of this type of discount are that:
- Increased sales: You can quickly sell out your products, because the customer assumes s/he is paying less for more.
- Increased visibility: Word-of-mouth publicity can easily bring you new customers.
The examples below will show us how to set up this type of discount:
a) Percentage discount on purchased product(s) price(s): Get 30% off order products from t-shirts category if orders item count equals to 5 or more.
b) Percentage discount on cart total: Get 25% off cart total if orders items count is between 3 and 15 and if order products is from the skin care category.
c) Percentage on shipping fees: Get 30% off shipping fees if orders items count is between 3 and 15 and if order products is from t-shirt list.
BASED ON DIFFERENT ORDERS ITEM COUNT
This type of discount entails that the customers has a certain number of different products in his cart to be able to get the discount. The different products are determined by the shop owner and placed in a product list. The benefits of giving out this type of discount is that:
- Sell different products as one: It allows you to group different products to be sold as a pack.
- Move slow selling products: You are able to link popular products with unpopular ones for easy sale.
The following examples will tell us how to setup this type of discount:
a) Percentage discount on purchased product(s) price(s): If different product items in cart equals to 3 and comes from makeup category, get 20% off eyeliner.
b) Percentage discount on cart total: Get 50% off cart total if different product items in cart equals to 4 and comes from the furniture category.
c) Percentage on shipping fees: If different product items in the cart equals to 5 or more and comes from the kitchen category, get 15% off shipping fees.
DISCOUNT BASED ON TOTAL SPENT
This type of woocommerce discount percentage rule is given on the total amount a customer spends in a shop from the day his/her account was created. Therefore the more the customer spends the more discounts he gets. People will purchase more because they think they will pay less than the usual price. The advantage of this type of discount is that your sales will increase.
Let’s look at three different ways this percentage discounts can be offered:
a) Percentage discount on purchased product(s) price(s): Get a 10% discount off products from the computer category if total spent in shop is equal to or more than $5000.
b) Percentage discount on cart total : Get a 25% discount on your cart total if total spent in shop is equal or more than $50000.
c) Percentage on shipping fees: Get a 15% discount off shipping fees if your shipping country is Malaysia.
DISCOUNT BASED ON ORDER SUBTOTAL
“Order subtotal” literally means, anything before the absolute end sum, such as before the taxes are calculated, or the discounts are calculated, is the subtotal. Therefore the advantage of giving out this type of discount is that it will push your customers to purchase more, because they assume they are paying less for more.
You can also give percentage based discounts on this type of rule as seen below:
a) Percentage discount on purchased product(s) price(s) : Get a 20% discount off t-shirts in cart if order subtotal is equal or more than $100.
b) Percentage discount on cart total: upto 50% discount off cart total if order subtotal is equal or more than $10.000.
c) Percentage on shipping fees : Get a 25% discount off shipping fees if cart total is equal or more than $25.000.
WOOCOMMERCE NEWSLETTER DISCOUNT
This type of woocommerce discount percentage is given to customers who subscribe to your newsletter. It is also a good discount type that can encourage non-subscribers to subscribe because of the benefits attached to it. The Conditional Discounts for WooCommerce plugin gives you the possibility to give percentage discounts to three newsletter services namely Mailchimp, Sendinblue and Newsletter plugin.
The advantages of this type of discount is that:
- Expand mailing list database: You will be able to expand your mailing list.
- Exploit database for future deals: You can exploit your database anytime to market new products or deals.
Let’s look into the following examples:
a) Percentage discount on purchased product(s) price(s) : Get 50% off car chargers if subscribed to mailchimp list.
b) Percentage discount on cart total: All Sendinblue subscribers get 20% off their cart total.
c) Percentage on shipping fees: All Newsletter subscribers get 50% off their shipping fees.
CONCLUSION
This article shows you that there are more than 25 ways to offer a woocommerce discount percentage to a customer that purchases from your shop. You can give a percentage discount on the type of product, on the number of times a product is purchased, on the role of the customer, on the shipping destination and much more.
These percentage discounts can actually also motivate doubting customers to purchase from you especially if they know that they are getting something more in return. The other good news about offering a woocommerce discount percentage is that you are the master of your discounts, you set them up according to your goals or objectives, and if well managed you are on your way to skyrocket your sales.
Do you have some ideas or advice to share when it comes to a increasing sales with discounts?
Be sure to drop us a comment below!