Running a Pre-launch campaign is a marketing technique that lets as many people as possible know that a new product will be introduced on the market. Giving a specific date and time if necessary, you get to promote the product heavily before it is officially on sale. Adding a pre-launch discount “sweetens” the offer for interested clients.

The importance of the pre-launch phase is that while the production team is running up and down to deliver on time, the marketing team should be doing their magic to draw potential customers’ attention in order to make the official launch a success.

pre-launch discounts
WooCommerce All Discount

The Woocommerce All Discount extension (WAD), enables you to manage your pre-launch period. You can use it to offer free gifts or any other discount in exchange for a customer subscribing to your newsletter, joining your affiliate program or to any customers who take any action to make the product/event go viral. The plugin also enables you to give out targeted discounts before, during. and after your product launch.


How do you implement pre-launch discounts?

1- Create your discount products list

product list is basically a defined group of products on your shop which you can use for action based conditions when creating a discount.


  • Click on Discounts then Products List then New List

WAD product list page

Prelaunch New List
Create a New List
  • Choose the List type

There are two ways of creating a list: a dynamic list and a static list, choose one, then proceed.

  • Dynamic

If you select “On custom request” it allows you to select the products in the list that matches multiple criteria

  • Static

If you select “By ID” it allows you to select the products in the list by specifying their IDs.

2- Create your pre-launch discount, using the list previously created

Pre-Launch discounts can be combined with almost all of the discounts available in the plugin. In fact, according to the rules set, you can create discounts on some products before launching them officially in the shop.

For instance, we can have a special pre-launch discount for 50 people:

Prelaunch Discount example 01

These 50 people must have signed up for our Newsletter previously:

Prelaunch Discount example 02

They will get 50% off any of the products in our “Prelaunch” product list in that time period. See screenshots below:

Prelaunch Discount example 03

Done! You can now save your list. 🙂  🙂

If you have any questions, mention it in the comment box below.


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